Bio
I'm an Art Director from Colombia currently working at Apple.
I've spent the last 14 years working on digital products, websites, packaging, and brand identity systems. I've worked on a variety of projects on a self-initiated basis, and for clients from long-standing institutions and fresh start-ups. As a creative, I'm a strategic thinker who likes to tap into the emotional side of story telling. My aesthetic is editorially driven and minimalist embracing simplicity and white space.
My 12-year stint in Los Angeles was followed by a 2021 move to Portland, a city I now like call home. During my free time, I like to spend time in nature hiking and camping. I also love to cook, travel, and take photos of the places I've explored.
I've spent the last 14 years working on digital products, websites, packaging, and brand identity systems. I've worked on a variety of projects on a self-initiated basis, and for clients from long-standing institutions and fresh start-ups. As a creative, I'm a strategic thinker who likes to tap into the emotional side of story telling. My aesthetic is editorially driven and minimalist embracing simplicity and white space.
My 12-year stint in Los Angeles was followed by a 2021 move to Portland, a city I now like call home. During my free time, I like to spend time in nature hiking and camping. I also love to cook, travel, and take photos of the places I've explored.
EXPERIENCE
2019 - Present
Apple, Art Director
2013 - 2019
Someware, Founder & Creative Director
2018
Hello Design, Freelance Associate Creative Director
2018
Vejo Inc., Freelance Art Director
2016 - 2017
Huge Inc., Freelance Art Director
2013 - 2016
See's Candies, Freelance Art Director
2012 - 2013
Critical Mass, Senior Interactive Designer
2010 - 2012
Sapient Nitro, Senior Interactive Designerr
2008 - 2010
The Groop & Amauta Lab,
Freelance Interactive Designer
Freelance Interactive Designer
2007 - 2008
Schematic, Junior Designer
2008 - 2007
University of Hawaii, BFA in Graphic Design
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